Paninaro engages in offering food that is free of artificial flavours and preservatives. A series of fruit and vegetable graphics were created to enhance the appetite appeal for communication, advertisement, packaging, webdesign and other collaterals. The colours used were fresh and radiant to symbolise Paninaro's promises. The overall look of the website was in doodle form where the van moved across the different outlets. A campaign was run to promot fresh, healthy food by Paninaro.

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