The new shopping destination on the block for crafted furniture and women clothing. Just as the place ‘Tribeca’ in NYC, which represents an intersection of streets also well known for the work of artists and crafted products found around there which reflects in the brand as it brings two worlds together of well crafted products all under one roof. The logo design resembles an autograph which gives the brand a luxirous look. The logo was then further adapted onto luggage tags, stationery and packaging.

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