Goodwell's MarketA natural foods market that sells fresh produce and healthy food to promote healthy eating and staying fit. The colour green plays a significant role as it symbolises nature, health and fresh, all that Goodwell believes in. The leaves conveying the natural produce they offer and the cart in the form of a symbol instantly helps the customer identify that it is a supermarket. This simple logo packs all the elements in a concise way making it very easy for the customer to relate to.